Al-Maharajan al-watani lil-turath wa al-thaqafa al-Janadriya
Kansei Design Showcase was held in Kanazawa, Japan, in October and in Hong Kong in December.
Attracting a large number of visitors, the event ended with great success.
Our Moon series lighting equipment made with seamless three-dimensional washi was among the products selected for display at the event and exhibited both in Japan and abroad.
Every year, Saudi Arabia holds the annual Janadriyah Festival, which is the only national-level cultural festivity in the country.
Our products have been chosen to be presented at the Japan Lifestyle Showcase exhibition at this festival as articles that offer emotional value.
ETOILE-PARIS
The thawing season has finally arrived, and the walls of snow piled up during the winter have become a little shorter.
This year, we have often had snow in Tottori since New Year's Day.
It has been the heaviest snowfall since 1983.
After participating in two exhibitions in France, we came back to Japan.
First, let us report on the JAPAN BRAND exhibition in Paris.
The exhibition marked its third anniversary this year, and we attended our booth for the second time in a row since last year.
We met the buyers and other visitors again who had come to see our products last year. The two-day period of the exhibition passed very quickly.
Seamless three-dimensional washi was regarded as a very rare material, and we got approached by a lot of people about the Natural lampshades, which have been improved this year.
It was the third time that the JAPAN BRAND exhibition was held at the Mitsukoshi Etoile Art Gallery. Surprisingly, though, this year's exhibition would be the last to be hosted by Mitsukoshi Etoile. We were told that they would finish their cultural program with the JAPAN BRAND exhibition.
The place was opened in 1992 as the Mitsukoshi Etoile Art Gallery in order to promote cultural exchanges between Japan and France and other European nations.
The building housing the gallery has a long history itself. It was built in the 1860s.
We are very proud to have been able to take part in the last event in a building with such a long history.
It is very sad and a pity that we will not be able to use that place again. Anyway, we appreciate the support they gave us over the last three years.
Maison et Objet 2011
The MAISON&OBJET trade show took place in France during a five-day period from January 21 through 25, and we participated in it for the first time.
It seems that MAISON&OBJET is increasingly recognized around the world as a venue for creating new trends in home fashion.
The exhibition site was large in area and made up of HALL 1 to HALL 8. It was so huge that we found it difficult to check on all the exhibits even in HALL 6 alone where our booth was located.
Our J STYLE+ booth was set up next to the staircase leading up to the entrance of HALL 6 on the second floor.
We were among the 12 Japanese companies selected for participation in the show.
The lighting in the J STYLE+ booth was a little low, which was good for our lighting products made with seamless three-dimensional washi.
Due to the limited space, we could not exhibit large products. The lampshade in the front is "SPRING," which was designed by Ms. Noriko Hashida.
IFFT2010
We are now only one month away from the end of this year. How quickly time passes!
December is always the busiest time of year.
Last month, we took part in the IFFT/Interior Lifestyle Living trade fair.
Our exhibition booth for this year's event was a very space-conscious one, with its interior space dimly lit.
Shown below is the highlight of this year's exhibit.
They may be indiscernible in the photo taken under poor lighting conditions. These objects are spherical lampshades that are 800 millimeters in diameter.
Some said they looked like the moon, and some said they resembled an egg of a dinosaur. Anyway, the lampshades got a lot of attention.
We thank those of you who came to see our booth at this trade fair.
It is our hope that our exhibit contributed to conveying the appeal of seamless three-dimensional washi.
We intend to post some photos taken with different background colors later to give you more details.
Maison et Objet2011
As part of its project to support overseas market development by living-related industries, the Ministry of Economy, Trade and Industry conducted a screening of applicants seeking to participate in the MAISON&OBJET trade show.
We passed both the first and second screening stages and earned a berth to the show, which is slated to be held in France from January 21 through 25, 2011.
Our booth, titled "J STYLE+", will be located in the M6-N5 section of Hall 6 and attended by our staff. If you happen to be in France during the period of the show, please come and visit our booth.